BRIGHT MOVIE PREMIERE - NETFLIX

Interactive video mapping and Augmented Reality 

Alameda Central & Torre Latino, CDMX, Mexico

 

 

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Bright - Netflix
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Maizz Visual, in collaboration with GPO Vallas, developed an activation with video mapping and Augmented Reality for Netflix Mexico  in the Alameda Central of Mexico City. A photobooth inspired by the new movie  from Netflix: Bright, digitally transformed the public into Orcs and the result could be seen video projected on the Torre Latino. Every 5 minutes a video mapping spot with scenes from the film and 3D effects on the façade was projected on the tower.   

The show took place on December 23, coinciding with the premiere  Will Smith movie world.  

The activation took place between 18:00 and 24:00 on the 22nd, continuously showing the video mapping and photos of the public alternately.