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Netflix's Bright movie premiere
Interactive video mapping and AR Augmented Reality
Alameda Central and Torre Latino, CDMX
Maizz Visual, in collaboration with GPO Vallas, developed for Netflix Mexico an activation with video mapping and Augmented Reality in the Alameda Central of Mexico City. A photobooth inspired by the new Netflix movie: Bright, transformed the audience into Orcos digitally and the result could be seen projected on the Torre Latino. Every 5 minutes a video mapping spot was projected onto the tower with scenes from the film and 3D effects on the façade.
The show took place on December 23, coinciding with the world premiere of the Will Smith film.
La activación se desarrolló entre las 18:00 y las 24:00 del día 22 de forma continua mostrando en alternancia el video mapping y las fotos del público.
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